BUILDING OPT-IN LIST
REASONS WHY YOU SHOULD (NOT) BUY LEADS?
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Building
Opt-In List is an essential part of Internet Marketing.
Building personal List may sound easy. You just purchase an Autoresponder Service, create a few messages, place Subscription Form on your Site, And then drive Visitors to your Subscription Form.
Although
these steps are very true and simple, unfortunately Building List
is not that
easy. Someone inexperienced in Web promotion will have difficulties in driving Traffic necessary for building, an Opt-in List. Traffic can sometimes be a
problem even for a more experienced people.
Getting
enough Traffic for List building is not the only problem. Many people
overlook
the importance of keeping constant contact with all Members of your List.
People tend to be forgetful, and if you don't contact them often, they can easily
forget that they even subscribed to your List!
Therefore,
to solve problem with Traffic many people decide to simply buy
Leads. Buying Leads can save a lot of time necessary for List building. They can also avoid
the second problem by creating enough pre-written
messages to keep up with
their Leads for a longer time or else they can use Broadcast Option often. The idea
of buying Leads is great, and many
Marketers are using this method, but there is
a catch.
Many
people don't like the idea of their E-mail, or other contact info being sold.
And once when they subscribed, there probably was a Privacy Statement saying
that
their Contact information is safe, and will never be rented, sold, or used
for any purpose whatsoever.
It is possible though that they were lied to, or
tricked. Subscription Forms without Privacy Statement have a lot lower
conversion rates, and very often these Subscribers are not very responsive.
Other
very important reason why Leads shouldn't be bought is because you can never be
really sure if you are purchasing a safe List. People willing to profit quickly
can easily sell blacklists. They use Spam Robots to collect as many E-mails as
they can Online, but instead of sending Spam, they decide to earn some money by
selling those E-mails.
This is even worse because Marketer who purchased this List will be accused of spam! Although this probably won't happen since Leads
are not just E-mail addresses but also names and other contact info, it is
possible!
A
successful Internet Marketer knows a true value of responsive Leads, and will
not sell them. He has worked hard in building his List, and creating a certain
relationship
with all Members of that List. It isn't likely that he will risk
his reputation and trust by selling a responsive List. It is more likely that
you will get a non responsive List of Leads.
On
the other hand it is possible that these Leads are fully aware of selling, and
that they agree with it. In that case buying leads is okay, but you never really
know.
If
you are interested in buying Leads, always use your due diligence whenever you
come across some Lead selling offer.
Make sure you are buying Opt-in Leads
(double opt-ins are even better), and that all of them are aware of a new List Owner.
If you are not sure of the latter, approach your new Leads carefully, and
even consider asking them to confirm their subscription again.
You can lose
some Leads this way, but its much better than to risk Spam accusations.
