HOW TO GET STARTED BUILDING YOUR OWN
E-MAIL MAILING LIST
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E-Mail List Building is a common marketing practice these days. There are very few
businesses that you can go into these days that don't ask for your E-mail Address
or ask if you want to sign up for special offers or updates through your Email.
This is the first step you should take as well, when building your Email List.
Start by asking your customers to fill out a short piece of paper containing
their name and e-mail address. This will give you the opportunity to keep in
some sort of contact and communication, with your customers.
E-mail List Building sounds easy, right? Well, it can be, if you go about it the right
way.
These days, with everyone asking for e-mail addresses and with the amount of
spam on the Internet, it is getting harder and harder for you, to be able to get
a persons e-mail address from them, for your E-Mail List Building database.
So
you'll have to find some way to encourage them. Are you an in-store
individual requesting an e-mail address for building your e-mail list? Then try
pointing out the
benefits, like newsletters, promotions or other benefits they
might receive by having their e-mail address on your E-mail List.
This is called Direct Contact Collection. You are collecting the e-mail address for the E-mail List directly from face-to-face customers. For those of us with Websites,
adding a simple Form for e-mail collection is usually the best way to go about it.
Simply write a short paragraph about why your customer
should be giving their e-mail address to you, and then request the e-mail by putting
in a Submission Form.
If
you already have an E-mail List, try building a list with this option. Ask your
customers for referrals. If they like your Site, and what you have to offer,
request the e-mail address of friends and family, so you can send an invitation
to those people to take a look at your Site.
If not, depending on the Site, offer a Referral Program where customers can earn something for every so many people
they get to sign up, and give you their e-mail addresses.
A third option in the E-Mail List Building process is Telemarketing. In this process,
you build your E-mail List by contacting customers over the phone, and letting them know that they
could perhaps avoid the call if they signed up for the E-mail Service.
Try
to use as many of these as you can, when attempting to do E-Mail List Building.
This will help you to create a large E-mail Address Base.
